While we don’t always understand the wildness the UK yields (read: Lady Beckham atop an automobile circa Olympics 2012), we’re certainly intrigued about how they achieve it.
So when the lovely ladies behind British handbag label Angel Jackson offered some enlightenment on their particular creative process, we couldn’t help but take note.
1. Love thy sister.
Angel Jackson, the brainchild of sisters Katie (the designer) and Millie Smith (the marketing guru), keeps things in the family.
2. Achieve inner peace.
The Smith duo had an epiphany that fashion and ethical practices can in fact coexist - and the result doesn’t have to scream flower child.
3. Find a killer workshop.
Like one in Bali, where each Angel Jackson bag is produced. The Smiths originally decided upon the site in hopes of helping native communities recover post-bombings. There, they oversee fair pay, health care, and education advancement policies for their workers, all of whom are given the opportunity to utilize their niche skills.
3. Let the new inspire newer.
Modern architecture, postmodernism, fusion of cultures, and the idea of a bright new world are design sparks for Angel Jackson.
4. Design what you would wear.
Millie loves her A/W ‘12 collection, especially “the crazy Beano satchels which encapsulate this season’s geometric pattern and print trend, but are also stunning when worn against black. Other obsessions include “the Nocturne satchels, perfect for the military trends that are coming through and add a touch of edgy glamour to any outfit. [Also] the cute geometric Atomic box bags have been a hit with international press and celebrities -- modern and versatile, we love these in the matte-finish snakeskin as they can be worn over the shoulder, or as a clutch.”
5. Earn respect.
During its first saison d’etre in 2005, Angel Jackson took home the coveted Topshop New Designer Award. Then in 2010, it was shortlisted for the BFC/Vogue Designer Fashion Fund alongside Christopher Kane, Erdem, and Richard Nicholl.
6. Attract style setters.
When your styles are spotted on the arms of Gwen Stefani, Blake Lively, Rihanna, and others, you know you’re in good shape. Word is, lately many stars are coveting Angel Jackson’s Tiger satchel.
7. Make new friends.
“We’re shooting our next lookbook with an amazing photographer Sarah Piantadosi, who has worked with David Sim and done shoots for Dazed and Confused, Used Magazine, etcetera,” says Millie. “She’s definitely one to watch.”