Meet the Designer

New York-based label Etiquette spends an average of 240 seconds knitting each sock -- over double the time which most brands devote -- in family-owned Italian factories using an unexplored level of aesthetic sophistication, artisanal crafting using the finest quality yarns, and dedication to high tech precision.

Sock Hop

When we heard that in their family-owned Italian factories, New York-based label Etiquette spends an average of 240 seconds knitting each sock -- over double the time which most brands devote -- our first reaction was: why? The long answer: an unexplored level of aesthetic sophistication, artisanal crafting using the finest quality yarns, and dedication to high tech precision.  The short answer: nothing beats these socks. Read the Story