Seeking a new professional and creative outlet after graduating from college and working for a European television station, Frederick Bouchardy launched Joya in 2004. "A close friend and I took on an identity design project, which involved fragrance," he says. "Researching the available materials, I became obsessed with ingredients, tools, and innovation. I felt inspired to learn how and why certain things are produced, and to see if they could’t be made better."

The founder of Joya, Frederick Bouchardy must have a hidden identity as a magician, we thought the first time our noses came in contact with his newest concoction, Composition No. 6. Beyond simply evoking a curious and seductive freshness, breathing in the scent literally transported us to the middle of a vast, beautiful, moonlit meadow. When we stepped away from the vial, we were back in real life, with little idea what had just happened... Well, kind of. After such a stupefying ex... Read the Story