• A Fashionable Family Tree

    We formerly considered the redux of high tops and 90s gear as retro. Boy did we have a lot to learn.

    And who better to teach us than Maison Boinet, the French brand that dates back to 1858. It was then that Frenchman Ernest Beaumert took to selling mother-of-pearl sewing buttons in Paris. Quickly, the quality and beauty of his wares was recognized in the form of medals and a highly regarded reputation.

    In the twentieth century, Beaumert handed his business over to his son-in-law Andre Boinet, who evolved its offerings to include mousquetaire cufflinks, the Parisian accessory du jour. It wasn’t until 1931 when Boinet stepped down to pass on the company to his own son, Maurice, that a tradition in belts began.

    In striving to expand the business and answer demand for fantastical accessories to complement fashion’s return of the natural waist (see: Elsa Schiaparelli frocks), Maurice reestablished his brand’s headquarters in Chateau Renault and developed a fresh focus on fine leather belts that over time won the attention from major design labels like Balmain, which eventually commissioned Boinet.

    Now with direction from Maurice’s children, Maison Boinet lives on, preserving the heritage of its production process and, as the brand puts it, “a mature French sense of [luxury] product." It attributes its keen eye for emerging trends to its experience working with top houses, and remains committed to maintaining the belt as a “real - not functional - accessory that can give a twist to basic outfits akin to bags and shoes.”

    1800s virtues or not, cinched style has never felt more modern.