Soulland’s chief designer Silas Adler cites Gianni Versace as an influence, but he is not a fashion nerd. The great Dane would prefer to talk endlessly about skateboarding, even if all his time and creativity is wrapped up in the menswear brand he started over 10 years ago.
Back in 2002, Adler just wanted to make t-shirts with his friends and skateboard all the time, but his ambitions grew and he worked feverishly to start a full menswear collection. Today, Soulland has expanded to accommodate the well-dressed man’s entire wardrobe, from one end of the globe to the other.
Soulland and Adler have been recognized by both Danish and international fashion communities – in 2008, Adler was nominated for Best Danish Up-and-Coming Designer by the Danish Fashion Awards and Scandinavian Talent of the Year by the Swedish Plus46 Award.
Just last year, Dansk magazine named Soulland Designer of the Year at the 2012 Dansk Fashion Awards held in Copenhagen. Soulland also shows regularly at Copenhagen Fashion Week and Paris Men’s Fashion Week.
Combining traditional Scandinavian craftsmanship and an exacting eye for detail, Soulland reinterprets classic menswear elements with a very modern edge. A particularly popular example of this is the brand’s Adler Fedora, which merges a classic fedora hat with a baseball cap.
Adler also possesses a global perspective, having spent time in Sweden, Tanzania and Paris. He brings his Parisian affinity to a head this season with a theme paying tribute to the French bourgeoisie. For instance, a simple skater tee gets a touch of fancy with a series of maisons, sketched by Adler.
Whether Silas agrees with it or not, that’s the brilliant stuff fashion nerds are made of.