Meet the Designer

Yuvi Alpert, the New York-based genius behind sophisticated bohemian jewelry line Ruby Koo, makes a fresh debut in his eponymous men's collection. With a subtle urban nomad aesthetic, Alpert crafts pieces with exceptional materials that seamlessly add a touch of formality into everyday wear. “I wanted to create the men’s accessories that I always sought after,” says Alpert. “I am my own customer.”

Real Men Wear Jewelry

We won’t deny it: Men’s jewelry is a tricky playing field. So many options out there are tacky, too much, or just plain wrong. What a shame, considering the right bracelets, necklaces, tie clips, and more have the potential to infuse major personality and style into even the most basic of guys' looks.  Thank goodness for Yuvi Alpert. When we heard of a new collection for men from the New York-based genius behind Ruby Kobo, the sophisticated bohemian jewelry line on Bergdorf’s regula... Read the Story